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Sales Director - New Business Development

Sales Director - New Business Development

Sales Director - New Business Development

Full-time opportunity

Raleigh, NC


SMART IT People has an exciting full-time opportunity in Raleigh, NC for a Sales Director of New Business Development to lead a team of account managers focused exclusively on new business acquisition.  


Requirements:

  • Bachelor’s degree in Business, Marketing, or a related field (preferred).
  • 7+ years of B2B sales leadership experience, ideally involving long (18–24 month) sales cycles and complex buying processes.
  • Proven sales leadership - experience in sales management, strategic planning, and change leadership within high-performance environments 
  • Strong track record building and coaching successful B2B sales teams
  • Player-coach leadership style
  • Commercial furniture and interiors industry is preferred but not required.
  • Demonstrated success turning strategy into action and driving measurable sales growth.
  • Strong knowledge of sales process, performance metrics, pipeline management, and coaching techniques.
  • Ability to build, present, and execute an annual business plan with clearly defined goals and accountability structures.
  • High emotional intelligence, adaptability, and a passion for service and collaboration.


Job description:

This role reports directly to the Vice President of Sales and will own the end-to-end sales strategy for the New Business Development (NBD) team. The successful candidate will bring proven sales leadership, a values-driven mindset, and a strong track record in building and coaching successful B2B sales teams. This person must be a proactive, sleeves-rolled-up servant leader who can foster a strong team culture and drive real business results.


Key Responsibilities

With full ownership of the New Business Development segment, the Sales Director will:

Strategic Leadership

  • Develop and own the annual business plan for the NBD team; deliver quarterly progress updates to the Vice President of Sales.
  • Design a territory deployment strategy that effectively covers the Triangle and Eastern NC markets
  • Collect and manage key market and sales data using the CRM to guide opportunity development and forecasting.
  • Create monthly sales activity goals and opportunity targets in collaboration with team members and Manufacturer sales leadership.

Team Development & Management

  • Lead a team of dedicated NBD account managers serving as a day-to-day coach, mentor, and motivator.
  • Recruit, hire, and onboard new salespeople in collaboration with Human Resources.
  • Establish SMART goals via Work Compass for all direct reports; review progress monthly and conduct formal performance coaching as needed.
  • Foster a high-energy, success-oriented culture; celebrate wins and build morale.
  • Address performance gaps promptly and effectively through direct coaching and development.

Sales Execution & Client Engagement

  • Be directly involved in the sales process for “Must Win” opportunities and key accounts.
  • Actively network and build relationships with executives and influencers in the Architecture & Design, Commercial Real Estate, and General Contracting communities.
  • Ownership of association memberships including the Chamber of Commerce, NAIOP, CoreNet and other industry associations.  
  • Partner closely with the Design and Order Fulfillment teams to deliver complete, high-quality solutions.
  • Engage Manufacturer sales resources to align pipeline goals, strategies, and communication; provide monthly updates to Manufacturer leadership.
  • Fully utilize CRM tools for opportunity management, account planning, and team activity tracking.
  • Meet or exceed annual business plan
  • Accountable to the P&L for New Business Development


To apply, please send your resume in MS Word format to: alice@smart-itpeople.com with job title in subject line.

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