SMART IT People has an exciting full-time opportunity for a Marketing Manager to join a growing and financially stable company in Raleigh, NC. This is a Market Leader position responsible for developing, implementing and executing the Marketing Strategy based on the Annual Business Plan that is developed in partnership with the Executive Team.
Desired skills include market research intelligence, brand management, corporate communications, strategic partnership management, media campaigns, events management, customer experience development and budget management. This position will work closely with the President, Vice President of Sales and Category Vertical Market Leaders.
The primary objective of this role will be to partner with all Category Vertical Leaders to identify and develop key initiatives that are designed to enhance each of our category’s business plans aimed at driving client engagement and delivering sales growth across all verticals.
1. Sales Support
a. Generate collateral, proposals and presentations. Developing collateral to support the Sales Organization which touches all Divisions of the organization.
b. Develop creative concepts and touches for use throughout the sales process that can be used to develop and close key opportunities.
c. Develop communication/marketing pieces (email, newsletter, direct mail) to large prospect/customer groups.
d. Be a resource for finding content (photos/images/research) for communications to clients including partnering on large RFP “Request for Proposal”
2. Brand Management
a. Manage the consistency and look of brand items including; logos, brochures, quotes, business cards, case studies, truck graphics, photos, promotional items, events, newsletters and signage.
b. Advise and influence the overall Showroom Experience Strategy for our guests that is best in class. Track the success of our showroom/customer experience through feedback and tracking metrics.
3. Digital Management
a. Manage company websites all Divisions of the Sales Organization
b. Manage social media strategy (LinkedIn, Instagram, Facebook)
c. Manage video and photography creation and use primarily focused on highlighting customer projects.
d. Establish monthly/quarterly targeted opportunities with sales team to generate and create targeted digital content.
4. Oversee Community and Professional Memberships and their impact on new opportunities. Creating reports showing our return on investment.
5. Event Management
a. Work with Sales leadership on a quarterly basis to identify events to be held and the objectives of the investments.
b. Plan and host the events.
c. Recap the accomplishments and successes of each event.
6. Lead Source Management
a. Work with sales management to develop the process for reviewing and distributing leads from various subscriptions.
b. Work with Sales Teams to develop proactive Strategies to penetrate Industries through targeted marketing.
c. Document the value of our subscriptions.
- Expectations - Roles and Responsibilities and drive measurable results.
- Overall performance measured based on the results and return on investment.
- Goals will be set annually and quarterly reviewed together with your leader.
· Impacting identified Strategic and Priority Opportunities “Must Wins”
o Making a positive impact and difference with our current opportunities by growing the probability of winning based on the support we provide the sales team in terms of supporting the Account/Opportunity Strategy through intentional marketing efforts which include Sales Collateral, Presentations, Experience Creation
o Website/Search Engine Optimization. Measuring the volume of traffic that is driven through the portfolio of websites we have for our Sales Group.
To apply, please send your resume in MS Word format to: email@example.com with job title in subject line.